![]() “The funds raised (RM38,000) were donated to the Tropical Rainforest Conservation and Research Centre for forest conservation initiatives in Cameron Highlands. “We actually had a few major events this year such as the opening of our Tristan’s Terrace, the new 200-seater tea room extension in our Sungei Palas Tea Centre, as well as our 90th Birthday Fun Run which saw almost 500 people turn up for a 5km fun run in a special trail in Sungei Palas. We have managed to reach this milestone thanks to our customers who have been loyal to Boh, and continue to support us throughout these years. This year, Boh is celebrating 90th anniversary. “Another key part of International Tea Day is also to show our appreciation to our customers. This year, Boh will be commemorating International Tea Day in its own special way.īoh Plantations chief commercial officer Chen Chaw Chang explained: “On International Tea Day we take the opportunity to thank unsung heroes of the company, such as our tea pickers, factory team, and you often see behind the counter in our cafes in Cameron Highlands. ![]() Founded in 1929 by Archie Russell, Boh Plantations Sdn Bhd is still run by the Russell family. In Malaysia, the one name synonymous with tea is Boh, which remains one of the most identifiable brand names in the country. The occasion is celebrated every year on Dec 15 by major tea producing countries – including Malaysia. With tea being part of civilised society for more than 5,000 years, it makes you wonder why International Tea Day only kicked off in 2005. ![]() The act of ‘putting on a kettle for tea’ has been immortalised in literature as a remedy for any situation, for persons of various social standings.Ī cup of tea can be a celebration, a form of comfort, or just a little something to break the ice between strangers. Tea has been a part of our lives, during good times and bad. ![]() THE 19th-century British politician William Ewart once said: “If you are cold, tea will warm you if you are too heated, it will cool you if you’re depressed, it will cheer you if you are excited, it will calm you.” ![]()
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